How to Beat Amazon at Its Own Game

Today we speak with Wharton professor Barbara Kahn. She’s the author of the brand-new book, The Shopping Revolution: How Successful Retailers Win Customers in an Era of Endless Disruption, which shows retailers how to successfully adapt to a consumer-driven world.

We will discuss:

  • The simple focus that made Amazon the retailer of choice for a large portion of the US population…and how to use that insight to beat them at their own game

  • How Warby Parker dented the once-untouchable Luxottica’s lucrative eyewear business

  • How luxury and fast-fashion retailers can compete in the ever-changing, fickle world of fashion

To listen to the podcast, click here.

About the Author

Andrea Roe is Project Director for Seven Stockings, a graphic design firm for the fashion industry.