Today we take an emotional journey into a growing market: fashion for people who have a disability of one sort or another. As the Western world ages at a very fast rate, the need for adaptive clothing products can only grow. Nancy Connor, the founder of one such company, helps us understand why her products are needed and the opportunity it offers for big-hearted and business-savvy brands.
We will discuss:
The details of a $1 billion fashion niche that’s set to grow quickly as our population gets older.
Why this fashion is really needed – as seen through the eyes of an 11-year old boy.
An interesting way to research a consumer segment that has a common trait (like a disability)
How a truly emotional sale can be a very savvy business model.
To listen to the podcast, click here.