What Makes Oprah, Goop and Spanx Winning Brands

Fashion designer by training and serial entrepreneur by temperament, Rachael McCrary has seen a lot, done a lot – and learned a lot – over her 25 years in the business. In this wide-ranging interview, we discuss:

  • Why the days of going viral with no budget are over – what works in the new world of fashion marketing.

  • 3 elements – based on your values – that make you stand out in the market.

  • The marketing “secret” that made Oprah, Goop and Spanx winning brands.

  • How a tirade against women in business turned into a colossal positive event for Rachael’s brand.

  • The #1 mistake new fashion entrepreneurs make when it comes to growing their brand (some established players make it too).

To listen to the interview, click here.

About the Author

Andrea Roe is Project Director for Seven Stockings, a graphic design firm for the fashion industry.