If you’re a size A, you’re a tomboy. Size B-C, you’re normal. Size D, sexy. Anything more is too much.
Who would have thought a simple letter could hold so much meaning? But as our guest, bra-fitting expert Kimmay Caldwell, explains, it has a huge effect on self-esteem. Why this is and how to reframe the conversation to empower the fashion consumer is our focus today.
Specifically, you’ll learn:
How a simple set of letters can dramatically change someone’s self-esteem – and what that means for us as fashion brand marketers
Practical advice for brands trying to adapt to the demand for transparency, sustainability and inclusiveness
What the female intimates consumer really, really wants
To listen to the interview, click here.