What Bra Size Says About the Fashion Consumer

If you’re a size A, you’re a tomboy. Size B-C, you’re normal. Size D, sexy. Anything more is too much.

Who would have thought a simple letter could hold so much meaning? But as our guest, bra-fitting expert Kimmay Caldwell, explains, it has a huge effect on self-esteem. Why this is and how to reframe the conversation to empower the fashion consumer is our focus today.

Specifically, you’ll learn:

  • How a simple set of letters can dramatically change someone’s self-esteem – and what that means for us as fashion brand marketers

  • Practical advice for brands trying to adapt to the demand for transparency, sustainability and inclusiveness

  • What the female intimates consumer really, really wants

To listen to the interview, click here.

About the Author

Andrea Roe is Project Director for Seven Stockings, a graphic design firm for the fashion industry.