Michelle Judson got into the fashion business with a dream to create something special and do some good in the process – and no experience. For Michelle, that turned out to be a good thing when it came to understanding the fashion consumer.
How her modular approach to fashion gives sustainability-minded consumers the best of both worlds with a single, high-quality bra that can be quickly “modified” to give it a fresh look
How to make your customer go “What?!” (in a positive way)
A simple but brilliant way to engage your customers to chase a corporate charity goal (in this case, donating bras to underprivileged teens)
Michelle’s #1 business lesson that everyone in the fashion business would do well to remember
To listen to the interview, click here.