How to Make Your Customer go “What?!!”

Michelle Judson got into the fashion business with a dream to create something special and do some good in the process – and no experience. For Michelle, that turned out to be a good thing when it came to understanding the fashion consumer.

You’ll learn:

  • How her modular approach to fashion gives sustainability-minded consumers the best of both worlds with a single, high-quality bra that can be quickly “modified” to give it a fresh look

  • How to make your customer go “What?!” (in a positive way)

  • A simple but brilliant way to engage your customers to chase a corporate charity goal (in this case, donating bras to underprivileged teens)

  • Michelle’s #1 business lesson that everyone in the fashion business would do well to remember

To listen to the interview, click here.

About the Author

Andrea Roe is Project Director for Seven Stockings, a graphic design firm for the fashion industry.