Ana Roncha has worked with established international fashion and lifestyle brands, academia, media, start-up communities and international organizations, specializing in strategic fashion marketing and fashion brand development.
In today’s conversation, we talk about one of her areas of expertise: Sustainability Strategy. Specifically, we’ll discuss:
The “3+1” holistic approach to sustainability – breaking down the elements in the search for an effective strategy
How consumer demand for more sustainable solutions is driving new business models like the sharing economy
A frank discussion about whether consumers are willing to pay more for sustainable clothing
How fashion brands can successfully communicate their sustainability credentials without coming across as fake.
To listen to the interview, click here.