Top-Tier Photographer on Photo Campaigns Your Customers Will Love

Fendi Casa, Hanky Panky, Nike and Diesel have worked with her. Vogue, Esquire, Rolling Stone and Nylon have published her photos. So when award-winning commercial fashion and portrait photographer Becky Yee shares insights on her craft, it’s worth it to listen.

In this interview, she shares:

  • What it takes to make a great photo campaign in today’s market

  • The proper role of the photographer in creating a powerful visual statement, something that goes beyond the image itself

  • What a consumer really looks for in their imagery – and why it’s not just a pretty picture

  • How to capture the uniqueness of a subject, whether it be a person, a product or the essence of a brand

To listen to the interview, click here.

About the Author

Andrea Roe is Project Director for Seven Stockings, a graphic design firm for the fashion industry.