Successfully Creating Wearable Tech Products With Consumers in Mind

It started with a pendant that transformed into fully functional earphones. In the process, Seetal Fatania saw the struggle many wearables designers have building a customer base for a sale that relies on a lot of education. Now a respected industry leader, she heads Fifth & Blue, a platform that sells fashion tech. In this interview, she discusses:

  • The three elements of a great wearables product

  • Why it’s a bad idea to try to be “revolutionary” and the approach that works better

  • Why it often pays to have less tech in a fashion tech product

  • Why most wearables products fail and how to address the problem of slow consumer adoption

  • For designers of wearables products: The #1 most important question to ask yourself before you get to work

To listen to the interview, click here.

About the Author

Andrea Roe is Project Director for Seven Stockings, a graphic design firm for the fashion industry.