How to Stand Out in a World of Brand “Sameness”

With 17 years experience, Elaine Mensah uses her expertise in the worlds of communciations, fashion, tech and entrepreneurship to help her clients elevate their presence and position in the market.

In this interview, you’ll learn:

  • The surprising reason why a focus on short term financial success can hurt the long term prospects of a brand

  • What the state of the luxury car industry says about the fashion business

  • 5 Ways to connect with your consumer in a way that makes her WANT to do business with you

  • How to turn a “customer” into a proper “brand ambassador” [The 4 Elements]

  • How globalization harms a brand’s ability to stand out from its competitors (a warning)

To listen to the interview, click here.

About the Author

Andrea Roe is Project Director for Seven Stockings, a graphic design firm for the fashion industry.