Lessons Learned from Doing (Almost) Every Job in Fashion

She’s been a model, art director, CEO and worked in retail. She’s produced fashion films and is a media personality and lifestyle contributor. In fact, there are few things Tamiko White has not done in the world of fashion. And, to cap it all off, she’s the author of Careers in the Fashion Industry, a reference book to help new members to the business find the right career for themselves.

Naturally, this gives her a great perspective on the business and how to succeed in it.

In this interview, we focus on the consumer side of things, specifically:

  • Why the “4Ps” of marketing (Product, Price, Place and Promotion) are no longer enough to build a successful fashion brand.

  • The most important element of telling your brand story

  • A discussion on whether we’ve hit “peak fashion” (and why probably not)

  • What kale can teach us about the longer-term opportunities in the business

To listen to the interview, click here.

About the Author

Andrea Roe is Project Director for Seven Stockings, a graphic design firm for the fashion industry.