A Blueprint for Sustainability

Sustainability is a hot topic in the fashion business. Major brands have promised to become “more sustainable”. Yet most players aren’t always sure what that means or how to go about it.

Enter Common Objective, a London-based B2B sustainable fashion platform that helps brands and suppliers better work together to bring more true-sustainable products to market. In this interview, Head of Product & Marketing, Qiulae Wong, shares:

  • The Sustainability Roadmap: How to turn a desire to do good in the world into practical action.

  • The 50-year old idea that is driving modern sustainability in a time of global climate change.

  • CASE STUDY: How one accessories brand worked with local firefighters to create luxury goods from used firehoses.

  • A blunt insight about consumer behavior when it comes to selling sustainability.

  • What role business, consumers and governments have to play in an industry that suffers greatly from the “tragedy of the commons” problem.

To listen to the interview, click here.

About the Author

Andrea Roe is Project Director for Seven Stockings, a graphic design firm for the fashion industry.