Maurice Mullen has spent more than 30 years in the media business, working on titles including Elle, Red and the Evening Standard where today, he’s the Head of Luxury & Fashion Goods. He serves on the advisory board for the British Fashion Council, holds a visiting Fellowship at the London College of Fashion and sits on quite a few fashion-industry judging panels.
In this wide-ranging interview, we discuss:
The good and the bad side of a growing luxury industry
What you must not do if you want to sell to a Millennial or Gen Z consumer over the long term
The next natural step in sustainability marketing… and why consumers like brands that do it
The one time a social media strategy isn’t really needed
To listen to the interview, click here.