Maurice Mullen on 30+ Years in Fashion and Luxury

Maurice Mullen has spent more than 30 years in the media business, working on titles including Elle, Red and the Evening Standard where today, he’s the Head of Luxury & Fashion Goods. He serves on the advisory board for the British Fashion Council, holds a visiting Fellowship at the London College of Fashion and sits on quite a few fashion-industry judging panels.

In this wide-ranging interview, we discuss:

  • The good and the bad side of a growing luxury industry

  • What you must not do if you want to sell to a Millennial or Gen Z consumer over the long term

  • The next natural step in sustainability marketing… and why consumers like brands that do it

  • The one time a social media strategy isn’t really needed

To listen to the interview, click here.

About the Author

Andrea Roe is Project Director for Seven Stockings, a graphic design firm for the fashion industry.