The “Accidental” Luxury Brand

An overheard comment prompted artist and sculptor Rosemary Goodenough to print 150 copies of her work onto silk scarves. That simple act launched a luxury brand that has become something of a hidden gem for consumers who want something you can’t find in every luxury retailer.

Highlights:

  • The key to serving a luxury consumer well in a highly competitive market

  • The best product-pricing advice anyone has ever shared on our program

  • Great advice for any artist who wants to stand head and shoulders above the competition (in fashion and other arenas)

  • An easy way to expand a brand without spending a lot of money

To listen to the interview, click here.

About the Author

Andrea Roe is Project Director for Seven Stockings, a graphic design firm for the fashion industry.