Selling to the Silent Majority

It’s an often-overlooked segment of the market. But the silent majority, in the words of our guest Jennifer Mackey-Mary, can represent a good opportunity for certain fashion brands willing to make the effort to serve them.

Highlights:

  • Why it makes good sense to sell a solution instead of just another nice piece of clothing.

  • Keys to serving the silent majority market effectively.

  • The best way to get inside your client’s head… and how you win by doing so.

  • A surprising insight into body image issues… a strange side effect of the body positivity movement of recent years.

To listen to the interview, click here.

About the Author

Andrea Roe is Project Director for Seven Stockings, a graphic design firm for the fashion industry.