It’s an often-overlooked segment of the market. But the silent majority, in the words of our guest Jennifer Mackey-Mary, can represent a good opportunity for certain fashion brands willing to make the effort to serve them.
Why it makes good sense to sell a solution instead of just another nice piece of clothing.
Keys to serving the silent majority market effectively.
The best way to get inside your client’s head… and how you win by doing so.
A surprising insight into body image issues… a strange side effect of the body positivity movement of recent years.
To listen to the interview, click here.