Nike: From $30 to $500 Million

Nike, Under Armour and Ralph Lauren have all benefited from Uncle Drew’s experience and insights over the years. As the first African American to hold various higher-ranking positions within the fashion world, he has a lot of wisdom to share when it comes to diversity, authenticity and effective storytelling.

Highlights:

  • How Drew helped grow Nike from a $30 million sportswear brand to a $500 million cultural icon. (3 Key Steps)

  • How to build true authenticity into your brand marketing

  • What it takes to build a winning brand in today’s competitive world

To listen to the interview, click here.

About the Author

Andrea Roe is Project Director for Seven Stockings, a graphic design firm for the fashion industry.