Heels that let you dance the night away (pain-free)

Most women know the pain that comes from dancing all night on a set of heels. It was one such experience that prompted the Leung twins to address the problem using space age materials, designing a shoe that allows the wearer to be on her feet longer with less discomfort. For more than 10 years, they’ve offered Hey Lady shoes to clientele ranging from teens to near-centenarians, and learned a lot about great customer service in the process.

Highlights:

  • Why women still wear heels today even though it’s so hard on the body… the surprising twist on a phenomenon found in 1,500 cultures around the world…

  • The unique process helping Hey Lady create shoes that stand head and shoulders above the competition.

  • How to turning terminal cancer into a positive cause to help charity.

To listen to the interview, click here.

About the Author

Andrea Roe is Project Director for Seven Stockings, a graphic design firm for the fashion industry.