The word “magic” doesn’t naturally seem to fit with fashion consumer insights. But in today’s interview, Matt Tompkins, a laboratory researcher currently at Oxford University, shows how the world of illusion can help us better understand the consumer’s mind.
How to use “choice blindness” to create artificial consumer demand for a product they very likely would not have chosen under normal conditions.
The “weird” way our memory works… and how it can trick us to believe events that didn’t actually happen.
Analysing the (Payless Shoes) Palessi Hoax – the psychology behind selling a $40 shoe for $400.
To listen to the interview, click here.