Fashion Santa wasn’t a guaranteed success. But the world took notice in 2014, after Paul Mason, aka “Fashion Santa”, showed up in a Toronto area mall. Massive international press ensured a great start for the brand, which five years later takes Paul across North America every Christmas season.
How veteran fashion model Paul Mason developed his iconic Fashion Santa character
Which markets accepted this new Santa… and which ones did not
The magic (and risks) of developing a brand around a well-known cultural character
And why you’ll never see a chair in Paul’s selfie photos.
To listen to the interview, click here.