Meet Fashion Santa

Fashion Santa wasn’t a guaranteed success. But the world took notice in 2014, after Paul Mason, aka “Fashion Santa”, showed up in a Toronto area mall. Massive international press ensured a great start for the brand, which five years later takes Paul across North America every Christmas season.

Highlights:

  • How veteran fashion model Paul Mason developed his iconic Fashion Santa character

  • Which markets accepted this new Santa… and which ones did not

  • The magic (and risks) of developing a brand around a well-known cultural character

  • And why you’ll never see a chair in Paul’s selfie photos.

To listen to the interview, click here.

About the Author

Andrea Roe is Project Director for Seven Stockings, a graphic design firm for the fashion industry.