On one hand, consumers want to see the “real” in fashion sans Photoshopping. On the other, a new generation of AI models – used by the likes of Balmain, among others – introduces a sense of perfect that no human being can hope to match. How can these two elements fit together in today’s world? Pulling from their bestselling industry resource, Why Fashion Brands Die & How to Save Them, Michael Solomon and Brandon Roe explore this important topic.
A dive into the strange set of circumstances causing the industry to currently embrace computer generated pixel perfection at the same time consumers are choosing to reject such things
What’s needed if AI models are to be accepted by today’s fashion consumer
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