“Positive Fashion” and the Happy Color

In 2016, the London College of Fashion was looking for someone to lead their brand-new Psychology of Fashion undergrad program. They found the perfect fit in Aurore Bardey, who has brought her considerable psychology experience to an industry hungry for a better understanding of the inner workings of today’s fashion consumer.

Highlights:

  • Counteracting the negative aspects of the fashion industry with “positive fashion”

  • “Is yellow really the happy color?” A proper answer to a (deceptively) simple question

  • The surprising (and perhaps counterintuitive) role fashion plays in the queer community

  • Insight into a key difference between the best and worst brands on the market today (one that has nothing to do with product)

To listen to the interview, click here.

About the Author

Andrea Roe is Project Director for Seven Stockings, a graphic design firm for the fashion industry.