“Authenticity” as a path to fashion brand success

What’s the key to building a strong, authentic fashion brand today? Kelly Dee Williams of branding agency Superbase brings an interesting perspective to the conversation. Over the last few years, he’s built a practice that helps brands communicate that rare – but important – selling point: authenticity.

Highlights:

  • What it takes to build a strong brand today

  • Why it’s not a good idea to start a fashion brand “just for the money”… at least, not without this second motivator

  • How to make your own fashion brand stand out in a very competitive market

To listen to the interview, click here.

About the Author

Andrea Roe is Project Director for Seven Stockings, a graphic design firm for the fashion industry.