Fashion Consumer Trends in 2020

Over the last couple weeks, TFC host Brandon Roe has been discussing 2020 consumer fashion trends on a number of radio shows across the country. In today’s conversation, he reveals some of the most important insights shared on those interviews.

Highlights:

  • How the constant noise online will continue to drive consumers towards real life experiences in 2020.

  • Thanks to the tech sector, 63% of consumers “expect” a new standard of service traditionally found just within the world of luxury. An important trend you need to consider in 2020.

  • How (and how not) to use consumer values to sell more to the most profitable consumer segments.

  • Stories from a hyper-competitive fashion segment: How to use “experiential retail” to fight back against the culture of discounting.

To listen to the interview, click here.

About the Author

Andrea Roe is Project Director for Seven Stockings, a graphic design firm for the fashion industry.