Swedish brand Limitato combines two categories – art and fashion – to create something quite unique. Today, their “fine art apparel” is sold in more than 200 locations around the world and online. Co-founders Gustav Peterson and Emrik Olausson share what they’ve learned along the way.
How Limitato combines apparel and fine art to create a new and growing fashion category.
From Millennials to Gustav’s dad… the sort of consumers buying into this new concept.
What “consumer maturity” means to buying behavior over the seasons.
The Challenge: Balancing the demands of sustainability with the demands of the consumer.
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