Lessons from a Radically Transparent Fashion Brand

Asket is a very different fashion brand. They don’t rely on seasons or drops. They don’t change up their product lines very much. They don’t offer discounts or have sales. And yet, over the past five years, they’ve made a strong impact in the menswear market, building a wide fan base in the process. Co-founder August Bard Bringéus tells us how they did it.

Highlights:

  • How to use crowdsourcing to prove market demand… they raised more than 4.5x their goal in three weeks.

  • How to introduce real transparency in a supply chain – and why most fashion brands will never be able to do it.

  • How to build a fashion brand that doesn’t rely on constant product change and style turnover.

To listen to the interview, click here.

About the Author

Andrea Roe is Project Director for Seven Stockings, a graphic design firm for the fashion industry.