The Return of Word-Of-Mouth Marketing

Stephanie Barker Fry has worked with the likes of Swarovski and WGSN over the course of her career. She is now a lecturer at the London College of Fashion and a freelance brand consultant helping small and medium-sized brands develop effective marketing messages.

Highlights:

  • What’s driving the return of word-of-mouth marketing

  • What fashion consumers expect from their favorite brands… and what brands need to do to deliver on those expectations

  • The big opportunity for brands willing to think outside the standard fashion marketing box

To listen to the interview, click here.

About the Author

Andrea Roe is Project Director for Seven Stockings, a graphic design firm for the fashion industry.