How Fashion Consumers Buy Today

Brandon and Kim discuss an important topic every fashion brand marketer should understand: how the modern consumer actually buys. As first introduced in Why Fashion Brands Die.


  • The 8-step process guiding today’s modern fashion consumer from interest to purchase (and beyond)

  • How to use a sales process to turn a first-time customer into a repeat buyer

  • The moment when consumers really choose to buy (it’s often long before they set foot in a store or start shopping online)

  • Understanding when the sales process actually ends (and no, it’s not at point-of-purchase)

To listen to the interview, click here.

About the Author

Andrea Roe is Project Director for Seven Stockings, a graphic design firm for the fashion industry.