Serving the Luxury Curvy Market [11 Honoré]

11Honoré helped pioneer luxury fashion for the curvy consumer. Over the last three years, they have teamed up with well-known luxury brands, including Dolce & Gabbana, Diane Von Furstenberg and Marc Jacobs, to offer their customers beautiful clothing in sizes 12 through 24.

Highlights:

  • How 11 Honoré used an “obvious” void in the market to create a brand that attracts exceptionally loyal customers.

  • Thoughts on how the curvy fashion market has changed over the years as more fashion choices are made available to this segment.

  • We discuss two objections common to customers in this market segment… and how 11 Honoré was able to overcome them in a respectful way.

  • The benefits of building a personal relationship with your customer base.

To listen to the interview, click here.

About the Author

Andrea Roe is Project Director for Seven Stockings, a graphic design firm for the fashion industry.