11Honoré helped pioneer luxury fashion for the curvy consumer. Over the last three years, they have teamed up with well-known luxury brands, including Dolce & Gabbana, Diane Von Furstenberg and Marc Jacobs, to offer their customers beautiful clothing in sizes 12 through 24.
How 11 Honoré used an “obvious” void in the market to create a brand that attracts exceptionally loyal customers.
Thoughts on how the curvy fashion market has changed over the years as more fashion choices are made available to this segment.
We discuss two objections common to customers in this market segment… and how 11 Honoré was able to overcome them in a respectful way.
The benefits of building a personal relationship with your customer base.
To listen to the interview, click here.