The (Long-Term) Coronavirus Opportunity?

The Coronavirus has clearly turned the fashion world on its head. Fashion brands are announcing massive revenue drops. Luxury conglomerates down double digits. And with consumers unable to go anywhere, a global recession is a real risk. Yes, the news is bad. But could it also be an opportunity?

To kick off our Coronavirus “Sur-Thrival” Series (available here), our founder Brandon Roe addresses the threat but also opportunities available to us to better serve our consumer through these dark days… but also after we make it through.


  • The #1 consumer-related mistake fashion brands can make (and are making) right now.

  • Looking at how the “brush with mortality” phenomenon we saw after 9/11 could cause consumer spending to bounce-back… and when that might happen.

  • How the virus has caused emerging technology trends to accelerate… and the big opportunity for retailers unable to welcome their customers in the door.

  • How the luxury consumer may change if we end up in a full-blown global recession (hint: we saw it after the 2007-2009 financial crash).

To listen to the interview, click here.

About the Author

Andrea Roe is Project Director for Seven Stockings, a graphic design firm for the fashion industry.