The Direct-To-Consumer World [Luca Faloni]

Luca Faloni is the product of two dominant trends – globalisation making it easy for talented folks to move in search of opportunity and the internet making it easy for brands to reach consumers directly. After seeing the direct-to-consumer trend firsthand in Silicon Valley, Luca launched his eponymous brand to serve a global clientele that wanted high quality Italian menswear at a very affordable price.

Seven years later, with a strong web presence and retail stores in London, Sweden and New York, he proves how this model can work.

Highlights:

  • How to use data-driven personalization to deliver amazing customer service, better understand the market and identify new sales opportunities.

  • The hardest thing about running a direct-to-consumer brand.

  • Insights into the sort of consumer that wants tailoring on par with the greatest luxury brands, but without the high price.

To listen to the interview, click here.

About the Author

Andrea Roe is Project Director for Seven Stockings, a graphic design firm for the fashion industry.