Building a Social Responsibility Brand

tentree was founded as a fashion brand with an underlying goal: to help plant more trees around the world in order to stem climate change. It’s clearly a message that’s resonated with consumers. Over the past seven years, they’ve grown from a start-up selling t-shirts in Vancouver to a firm with a presence across North America and Europe. CEO Derrick Emsley gives us a look inside.

Highlights:

  • How to use social media to build an on-trend brand.

  • Understanding what drives a social-responsibility-minded consumer.

  • How to be authentic when it comes to communicating sustainable and environmental related causes.

To listen to the interview, click here.

About the Author

Andrea Roe is Project Director for Seven Stockings, a graphic design firm for the fashion industry.