When given the opportunity, fashion consumers will choose a personalized experience over a one-size-fits-all encounter. Over the last few years, leading direct-to-consumer brands have used that preference to get a leg up on the competition, taking market share in the process.
In today’s market – where brands need every advantage they can get – personalization has become a critical way to compete for limited consumer spending brought on by the pandemic.
An in-depth look at how one direct-to-consumer lingerie brand uses personalization to deliver a truly unique experience.
The key difference between “personal service” and “personalization” – and why it matters.
The psychology behind getting “permission to sell” and why every brand should do it.
How to get started with your own personalization system (7 Steps).
To listen to the interview, click here.