Personalization: Your “Secret” Weapon

When given the opportunity, fashion consumers will choose a personalized experience over a one-size-fits-all encounter. Over the last few years, leading direct-to-consumer brands have used that preference to get a leg up on the competition, taking market share in the process.

In today’s market – where brands need every advantage they can get – personalization has become a critical way to compete for limited consumer spending brought on by the pandemic.

Highlights:

  • An in-depth look at how one direct-to-consumer lingerie brand uses personalization to deliver a truly unique experience.

  • The key difference between “personal service” and “personalization” – and why it matters.

  • The psychology behind getting “permission to sell” and why every brand should do it.

  • How to get started with your own personalization system (7 Steps).

To listen to the interview, click here.

About the Author

Andrea Roe is Project Director for Seven Stockings, a graphic design firm for the fashion industry.