The Arrival of Digital Fashion

For most of the fashion world, COVID-19 has been nothing short of a disaster. But, as Kerry Murphy attests, within crisis can come opportunity. His Amsterdam-based firm, The Fabricant, works with brands of all calibers to create purely digital fashion products. In a world where consumers can only engage with us online for the near future, The Fabricant’s platform has become very popular indeed.

Highlights:

  • Answering a very common question: Who actually buys digital fashion?

  • What it takes to create a purely digital fashion piece

  • The hardest part about selling digital fashion

  • What sort of brands benefit the most from a digital fashion strategy

To listen to the interview, click here.

About the Author

Andrea Roe is Project Director for Seven Stockings, a graphic design firm for the fashion industry.