For most of the fashion world, COVID-19 has been nothing short of a disaster. But, as Kerry Murphy attests, within crisis can come opportunity. His Amsterdam-based firm, The Fabricant, works with brands of all calibers to create purely digital fashion products. In a world where consumers can only engage with us online for the near future, The Fabricant’s platform has become very popular indeed.
Highlights:
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Answering a very common question: Who actually buys digital fashion?
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What it takes to create a purely digital fashion piece
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The hardest part about selling digital fashion
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What sort of brands benefit the most from a digital fashion strategy
To listen to the interview, click here.
