Fashion Tech Trends and Stronger Consumer Relationships

Sabinna Rachimova might never have become a fashion designer, having been rejected from her first-choice fashion school. But she persisted and the fashion world is richer for it. As well as managing her own eponymous brand, she lectures at the London College of Fashion and has worked with the Fashion Innovation Agency.


  • The trouble with trying to rollout a new (fashion) technology when consumers just aren’t ready for it.
  • How to build a long-term relationship with customers during a pandemic (including one simple program virtually any brand could use themselves).
  • Understanding what technologies are likely to become ever more prominent in the months and years ahead.

To listen to the interview, click here.

About the Author

Andrea Roe is Project Director for Seven Stockings, a graphic design firm for the fashion industry.