To Build a Great (Luxury) Consumer Experience…

Gucci, Omega and Barneys New York are just a few of the well-known brands Christopher Lacy has worked with. Over 20+ years in the business, he has developed a specialty in creating amazing customer experiences – especially for affluent clients. He now shares that expertise as a consultant and educator at Parsons.

Highlights:

  • A marketing campaign (for Barneys) that drew in scores of younger affluent consumers… and successfully turned them into long term customers.

  • What it takes for luxury brands to authentically connect with their customers in the age of Corona (without offending them).

  • How retail-dependent brands can properly adapt to a world where sales start online (a trend likely to persist even after COVID-19 is history).

  • What Christopher is telling his students at Parsons as they enter a very uncertain future in the world of fashion.

To listen to the interview, click here.

About the Author

Andrea Roe is Project Director for Seven Stockings, a graphic design firm for the fashion industry.