Jess Fleischer admits that his brand – Son of a Tailor – wasn’t initially a great success. But he and his team persisted. They followed customer feedback and built a better product for a very specific sort of customer. Five years later – based on the simple value proposition of custom, fitted and tailor-made T-Shirts – they’ve not only survived but thrived… and have weathered the COVID-19 crisis pretty well indeed.
Highlights:
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Understanding the consumer segment that buys a higher-quality, better fitting T-Shirt.
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What to do when your brand doesn’t immediately find success in the market.
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Understanding how adding up “the simple things” can serve as an effective Unique Selling Proposition.
To listen to the interview, click here.
