The Opportunity in “Contactless Apparel Shopping”

In this final episode of the season, we look at a fashion technology that has the potential to fundamentally change the way consumers try on clothing. Haniff Brown, co-founder of FIT:Match, shows us how contactless apparel shopping works, what today’s consumers think about it, and the reason why COVID-19 presents a once in a lifetime inflection point where consumers and brands will adopt new technologies./p>

Highlights:

  • The fundamentals driving the case for “contactless apparel shopping”

  • Consumer behavior change: How consumers are driving the demand for this technology

  • The challenge of introducing new tech to an industry not known for embracing the leading edge

To listen to the interview, click here.

About the Author

Andrea Roe is Project Director for Seven Stockings, a graphic design firm for the fashion industry.