Fashion Blog


When Meghan Markle Wears Your Brand

When Meghan Markle wears a brand, sales tend to take off. That’s what happened for James Bartle, founder of Outland Denim. It’s an Australian firm that creates opportunities for at-risk women to learn a useful trade; something that then makes them self-sufficient. Highlights: What happens when a global celebrity like the Duchess of Sussex wears […]

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Nike: From $30 to $500 Million

Nike, Under Armour and Ralph Lauren have all benefited from Uncle Drew’s experience and insights over the years. As the first African American to hold various higher-ranking positions within the fashion world, he has a lot of wisdom to share when it comes to diversity, authenticity and effective storytelling. Highlights: How Drew helped grow Nike […]

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The Rise of “Virtue-Based Buying”

Hermes understands that natural dyes work just as well as synthetic ones, without damaging the environment. However, a lot of industry folk are skeptical about this belief, including Keith Recker when he was first approached about it during his time at Saks Fifth Avenue. But eventually, he saw the benefits… and it set him on […]

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The Psychology of the Luxury Consumer

YouGov is one of the largest consumer research groups in the world. In this very special episode, we interview Cara David, Managing Partner responsible for the Affluent Perspective Global Study – YouGov’s comprehensive annual report into the affluent population and how they buy luxury items (among other things). Specifically, we’ll focus on data they pulled […]

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Turning Dead Stock into Financial Opportunity

Fast fashion might not immediately come to mind when thinking about sustainability, but Queen of Raw founder Stephanie Benedetto would tell you otherwise. She works with this category, as well top luxury players and many other brands to turn dead stock into a financial opportunity that reduces the fashion industry’s negative impact on the environment. […]

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Authentically Selling “Heritage”

Tom Smarte was a family-run hatmaker founded in the late 18th century in Devon, England. Yet after the fourth Thomas Smarte died in the First World War, the brand lay silent until 2013 when Allon Zloof decided to revive it. As a designer hatmaker himself, he knew what needed to be done to bring the […]

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Creating a New (Fast-Growing) Market Segment

Lululemon, Ralph Lauren, Levi’s – Gary Lenett has worked with the largest brands in the industry but 5 years ago, after three decades in the denim business, he wanted something different. That was the start of DUER, a fast-growing “adventure-ready apparel” brand based in Vancouver, Canada. Highlights: 3 critical factors needed for any brand that […]

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Selling to the Silent Majority

It’s an often-overlooked segment of the market. But the silent majority, in the words of our guest Jennifer Mackey-Mary, can represent a good opportunity for certain fashion brands willing to make the effort to serve them. Highlights: Why it makes good sense to sell a solution instead of just another nice piece of clothing. Keys […]

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The “Accidental” Luxury Brand

An overheard comment prompted artist and sculptor Rosemary Goodenough to print 150 copies of her work onto silk scarves. That simple act launched a luxury brand that has become something of a hidden gem for consumers who want something you can’t find in every luxury retailer. Highlights: The key to serving a luxury consumer well […]

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The Case for Gender Fluid Fashion

Gender diversity often makes people uncomfortable. But it’s important both from a societal viewpoint as well as in strictly business terms. To help us better understand this topic, we welcome Joshua Williams, assistant professor at Parsons and a founder of QueerCut, a marketplace for queer shoppers. Highlights: How Gen Z is driving gender diversity… and […]

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