Fashion Blog


What Bra Size Says About the Fashion Consumer

If you’re a size A, you’re a tomboy. Size B-C, you’re normal. Size D, sexy. Anything more is too much. Who would have thought a simple letter could hold so much meaning? But as our guest, bra-fitting expert Kimmay Caldwell, explains, it has a huge effect on self-esteem. Why this is and how to reframe […]

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Understanding the Disabled Fashion Consumer

Today we take an emotional journey into a growing market: fashion for people who have a disability of one sort or another. As the Western world ages at a very fast rate, the need for adaptive clothing products can only grow. Nancy Connor, the founder of one such company, helps us understand why her products are needed and the opportunity it offers for big-hearted and business-savvy brands.

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How to Beat Amazon at Its Own Game

Featuring Wharton professor Barbara Kahn. Her latest book, The Shopping Revolution, shows retailers how to adapt to a consumer-driven world. We discuss the simple focus that made Amazon so dominant…and how to use that insight to beat them at their own game. She shares how Warby Parker dented the once-untouchable Luxottica’s lucrative eyewear business. And we’ll address how luxury and fast-fashion retailers can compete in the ever-changing, fickle world of fashion.

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How the World of Publishing Can Create a Winning Fashion Brand

At first glance, Brian Kurtz might not be an obvious choice to teach us how to win in the fashion business. But after decades in the world of publishing, he has a lot of valuable lessons smart fashion brands can use to win in their niche. He’ll share how results-based marketing can help fashion brands win at the cash flow game, the single most important asset a brand can have (no, not influencers) and the huge advantage of a compelling story…and one brand that has mastered it.

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Make the Right First Impression with Packaging

Just like people judge a book by its cover, they judge your product by its packaging. That’s where Lizzièe Jeréz comes in. She’s worked with lingerie brands like Smart & Sexy, RBX, Christian Lacroix and others to create powerful packages that add value to the product inside them.

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Curvy Marketing Guide: 5 Ways To Win the Plus-Size Market

The curvy customer has become a staple buyer in the lingerie and fashion industries. In fact, 68% of female customers in the US now wear a size 14 or above. As a result, there has been an explosion of brands and products aimed at curvy customers. If you want to stand out in the crowd, […]

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Influencers, the Alpha Generation and Getting Real with Nude Colors.

Editor of the popular trade publication, The Lingerie Journal, Libby Basile shares some recent shifts in the influencer world (and how they’re catching some brands out), what the massive ongoing shift in the way women see their bodies means for marketing departments and the coming opportunity in the Alpha Generation. Plus, a lot on the current and upcoming trends in the intimates space.

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Understanding the Petite (Frame) Consumer

In this insightful interview, you’ll learn about the market opportunity within the petite consumer segment, the biggest challenges this group faces when buying clothing and a really smart way to test market demand in any consumer group. Plus, you’ll discover what the petite market really wants… and how serving them on this point can transform them into life-long customers.

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