Fashion Blog


How to Stand Out in a World of Brand “Sameness”

With 17 years experience, Elaine Mensah uses her expertise in the worlds of communciations, fashion, tech and entrepreneurship to help her clients elevate their presence and position in the market. In this interview, you’ll learn: The surprising reason why a focus on short term financial success can hurt the long term prospects of a brand […]

Read more »

Successfully Creating Wearable Tech Products With Consumers in Mind

It started with a pendant that transformed into fully functional earphones. In the process, Seetal Fatania saw the struggle many wearables designers have building a customer base for a sale that relies on a lot of education. Now a respected industry leader, she heads Fifth & Blue, a platform that sells fashion tech. In this […]

Read more »

Top-Tier Photographer on Photo Campaigns Your Customers Will Love

Fendi Casa, Hanky Panky, Nike and Diesel have worked with her. Vogue, Esquire, Rolling Stone and Nylon have published her photos. So when award-winning commercial fashion and portrait photographer Becky Yee shares insights on her craft, it’s worth it to listen. In this interview, she shares: What it takes to make a great photo campaign […]

Read more »

How to Build a Winning Sustainability Strategy

Ana Roncha has worked with established international fashion and lifestyle brands, academia, media, start-up communities and international organizations, specializing in strategic fashion marketing and fashion brand development.  In today’s conversation, we talk about one of her areas of expertise: Sustainability Strategy. Specifically, we’ll discuss: The “3+1” holistic approach to sustainability – breaking down the elements in the […]

Read more »

How to Make Your Customer go “What?!!”

Michelle Judson got into the fashion business with a dream to create something special and do some good in the process – and no experience. For Michelle, that turned out to be a good thing when it came to understanding the fashion consumer. You’ll learn: How her modular approach to fashion gives sustainability-minded consumers the […]

Read more »

What Bra Size Says About the Fashion Consumer

If you’re a size A, you’re a tomboy. Size B-C, you’re normal. Size D, sexy. Anything more is too much. Who would have thought a simple letter could hold so much meaning? But as our guest, bra-fitting expert Kimmay Caldwell, explains, it has a huge effect on self-esteem. Why this is and how to reframe […]

Read more »

Understanding the Disabled Fashion Consumer

Today we take an emotional journey into a growing market: fashion for people who have a disability of one sort or another. As the Western world ages at a very fast rate, the need for adaptive clothing products can only grow. Nancy Connor, the founder of one such company, helps us understand why her products are needed and the opportunity it offers for big-hearted and business-savvy brands.

Read more »

How to Beat Amazon at Its Own Game

Featuring Wharton professor Barbara Kahn. Her latest book, The Shopping Revolution, shows retailers how to adapt to a consumer-driven world. We discuss the simple focus that made Amazon so dominant…and how to use that insight to beat them at their own game. She shares how Warby Parker dented the once-untouchable Luxottica’s lucrative eyewear business. And we’ll address how luxury and fast-fashion retailers can compete in the ever-changing, fickle world of fashion.

Read more »

How the World of Publishing Can Create a Winning Fashion Brand

At first glance, Brian Kurtz might not be an obvious choice to teach us how to win in the fashion business. But after decades in the world of publishing, he has a lot of valuable lessons smart fashion brands can use to win in their niche. He’ll share how results-based marketing can help fashion brands win at the cash flow game, the single most important asset a brand can have (no, not influencers) and the huge advantage of a compelling story…and one brand that has mastered it.

Read more »