Fashion Blog


Understanding the Petite (Frame) Consumer

In this insightful interview, you’ll learn about the market opportunity within the petite consumer segment, the biggest challenges this group faces when buying clothing and a really smart way to test market demand in any consumer group. Plus, you’ll discover what the petite market really wants… and how serving them on this point can transform them into life-long customers.

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How to Break Sexist Standards and Successfully Market to Women

Marketing to the modern female fashion consumer is all about seeing your products through her eyes. Lingerie marketing used to follow a template. You started with a standard size model and put her in a pretty lingerie set and then shot her doing something sexy or being admired by an attractive man. Major brands like […]

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A Brief History of Lifestyle Photography

Once upon a time lifestyle photography was found only in magazines or advertisements and featured only the lives of the rich and famous. Pictures of Carolyn Bessette-Kennedy strolling the streets of New York or Kate Moss in a Calvin Klein ad inspired the looks of millions of women. With the rise of Instagram and smartphone […]

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The Man Who Wrote the Book on the (Fashion) Consumer [Podcast]

Michael Solomon, Professor of Marketing at St. Joseph’s University, wrote the most popular textbook on consumer behavior. He’s spent his career working to better understand what drives people to buy things, and he shares some real gems in this interview: The surprising power the designer has over the fashion consumer – and most designers are […]

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The Next Big Market Opportunity (Meet the HENRYs)

These 37 million households will drive disposable income spending for decades to come. But they aren’t like other markets. They are both value shoppers and luxury consumers. They don’t care about traditional luxury. And what motivated their parents to buy doesn’t work on them. Who are they? The HENRYs. And they’re surprisingly easy to find. […]

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Using Social Media To Spot New Marketing Opportunities

If you want to succeed in the fashion world, you need to master the online marketing landscape. A winning marketing strategy employs a combination of paid and organic marketing and content that customers want to see. The trick is to take advantage of how each online platform operates. Do you love it when you see […]

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Win the Consumer’s Heart with Visual Storytelling [Podcast]

Robert Wilde has a special gift. He uses photography to tell powerful brand stories that go beyond the images. Although he doesn’t think of it as branding. For him, it’s something deeper. Something that all human beings secretly want. The highlights: Why today’s “porn” sentiment trend is wrong, and why it’s doomed to fail. Amateurs […]

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Fall/Winter 2019: Lingerie Trends to Watch

We’re all getting ready to see the winter turn into a warm spring season, but at work, we’re thinking almost a year ahead. Keeping up with seasonal trends allows you to make the most of your budget and inventory. And it helps you plan your marketing efforts. Make sure you’re familiar with all of the […]

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