Fashion Blog


Make the Right First Impression with Packaging

Just like people judge a book by its cover, they judge your product by its packaging. That’s where Lizzièe Jeréz comes in. She’s worked with lingerie brands like Smart & Sexy, RBX, Christian Lacroix and others to create powerful packages that add value to the product inside them.

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Curvy Marketing Guide: 5 Ways To Win the Plus-Size Market

The curvy customer has become a staple buyer in the lingerie and fashion industries. In fact, 68% of female customers in the US now wear a size 14 or above. As a result, there has been an explosion of brands and products aimed at curvy customers. If you want to stand out in the crowd, […]

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Influencers, the Alpha Generation and Getting Real with Nude Colors.

Editor of the popular trade publication, The Lingerie Journal, Libby Basile shares some recent shifts in the influencer world (and how they’re catching some brands out), what the massive ongoing shift in the way women see their bodies means for marketing departments and the coming opportunity in the Alpha Generation. Plus, a lot on the current and upcoming trends in the intimates space.

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Understanding the Petite (Frame) Consumer

In this insightful interview, you’ll learn about the market opportunity within the petite consumer segment, the biggest challenges this group faces when buying clothing and a really smart way to test market demand in any consumer group. Plus, you’ll discover what the petite market really wants… and how serving them on this point can transform them into life-long customers.

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How to Break Sexist Standards and Successfully Market to Women

Marketing to the modern female fashion consumer is all about seeing your products through her eyes. Lingerie marketing used to follow a template. You started with a standard size model and put her in a pretty lingerie set and then shot her doing something sexy or being admired by an attractive man. Major brands like […]

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A Brief History of Lifestyle Photography

Once upon a time lifestyle photography was found only in magazines or advertisements and featured only the lives of the rich and famous. Pictures of Carolyn Bessette-Kennedy strolling the streets of New York or Kate Moss in a Calvin Klein ad inspired the looks of millions of women. With the rise of Instagram and smartphone […]

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The Man Who Wrote the Book on the (Fashion) Consumer [Podcast]

Michael Solomon, Professor of Marketing at St. Joseph’s University, wrote the most popular textbook on consumer behavior. He’s spent his career working to better understand what drives people to buy things, and he shares some real gems in this interview: The surprising power the designer has over the fashion consumer – and most designers are […]

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The Next Big Market Opportunity (Meet the HENRYs)

These 37 million households will drive disposable income spending for decades to come. But they aren’t like other markets. They are both value shoppers and luxury consumers. They don’t care about traditional luxury. And what motivated their parents to buy doesn’t work on them. Who are they? The HENRYs. And they’re surprisingly easy to find. […]

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